MAXimizing Human and Organizational Potential with The Human Element

Recognising that the key to a successful restaurant is the restaurant manager, MAX's Hamburgers decided to focus on their restaurant managers. That focus took the form of FIRO. MAX’s first encounter with the FIRO theory came through the Swedish Development of Groups and Leaders (UGL) training concept. Originally developed for the Swedish Army, UGL went on to achieve widespread success in the Swedish business world

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