Firo Theory Adds to Sustainability 

 

Max's - Pär Larshans does it again. The message of sustainability and ecology in business has been featured in a few more places since last we posted.

 

For example his message and company was in a December 8th featurette by the BBC. To see this, please click here.

 

When the Special Advisor to UNEP Finance Initiative In the Asia-Pacific region, Mr. Takejiro Sueyoshi, went to Scandinavia during the Copenhagen Summit, and met Par in December 15th, he had this to say about the work at Max's: "My visit to Max was a great opportunity for me to learn its Sustainability. Max`s Sustainability is consist of three perspectives, Ethical, Social and Ecological. Those three perspectives cover all what we need to make business sustainable. I hope Max`s Sustainability would be one of the leading models in the world, not only in the fast food but also in every business."

 

Later, Pär was endorsed by Sir Paul McCartney in the British Parliment on December 17th. Later in December 27th, Par was interviewed on the Canadian radio program the Food Show.

 

To hear what Paul had to say, click here.

 

To hear a portion of the radio interview, click here.